Focus groups are ideal for gauging key audience reactions to concepts, sharing and testing visual concepts with consumers, or exploring challenging issues in-depth. Highly qualified participants can use their own language and actions to react to questions, and can express thoughts and ideas that they might not be able to through other methodologies.
Use Focus Groups to:
- Hear from targeted, highly qualified participants
- Test visual messaging and concepts
- Observe participants body language and tone of voice first-hand
- Stimulate conversation and ideas not present in a one-on-one interview
