Look at all of the important “publics” affecting your organization, and assess their awareness levels and opinions on your image. Some of the “publics” who affect your organization include:
- Activists
- Community groups
- Consumer /News media
- Customers
- Employees
- Financial community
- Legislative & Regulatory agencies
- Neighborhoods
- Prospects
- Shareholders
- Trade media
- Trade unions
- Vendors /Trade allies /Channel partners
